Black Leisure Assignment Example | Topics and Well Written Essays - 2500 words

pitch blackness Leisure - Assignment Example(Zagotta & Don, 2008, Issue 5)This mission is lead be very successful in the communication of the strategy by use of mantra. The mission statements be similarly very well articulated to plan the strategy results rather than planning the activities. The Mission report has also clearly planned what discolour Leisures group will not do so that they neutralize doing everything and finally end up not achieving anything. (Zagotta & Don, 2008, Issue 5)By mentioning the various sections that will be behind for growth, the mission has taken the first step to open up to the organization. By use of the annual fiscal results and the quarterly feedback, these mission statements will be able to give feedback on the progress. Finally the whole statements has set(p) a foundation for a virtuous circle of improvement and implementation by the way it has been place out. (Zagotta & Don, 2008, Issue 5)According to H. Ansoff (1988), there are two fronts that Black Leisure can adopt as marketing strategies to develop their bearings. These are the markets and products. Since Black Leisure has an brisk market of outdoor retailing activities and existing product of apparel wear and Boardwear, they should concentrate to enhance the brands they have such as Peter Storm, unrivalled Earth, Eurohike, Storm test, Rarespecies, ALS, Technicals, Oneill, Freespirit and 100%MAMBO. They should have objectives of expanding the market turnover that is currently at 298.3 million and operating take in that had declined to 1.6 million due to poor brand sales force.(Ansoff, 1988, chapter 6.) (BernStein, 2007, p. 4) Black Leisure have an existing clothing brand product that they consider offering to new markets within and outside UK. These new market segments should be concentrate on youth style brands objectives, show fashion innovations, and have high sporting technology. They should also objectives that are focused on Boardwear and latest rebal anced wears that can be used for varied sport operations. (Ansoff, 1988, chapter 6.) ( BernStein, 2007, p. 8) Black Leisure Group have may be having a new product such as Outdoor and Boadwear clothing and an existing market such as skiing, mountaineering, walking and many others. The strategy should be to having objective of mixing the brands wear such as promoting a Freesprint Clothes and Oneill shoes Storm Shield jackets combined with One Earth boots Freesprint Sport shoes and ALS tracksuit and any other new mixes possible. (Ansoff, 1988, chapter 6.) (Bernstein, 2007, p. 6). Finally, Black Leisure have will need to formulate new products such as parachutes, goggles pressure sensation pads and for new markets such as sky diving. This is becoming a popular sport activity whose objective will be to diversify the current product availabilities and capabilities with the customers being able to explore new geographical