Discussion 1 zhong Assignment Example | Topics and Well Written Essays - 500 words

Discussion 1 zhong - Assignment Example The quantity per serving of corn grits instant plain is 1 cup that is equivalent to 245 grams and the product exists in different package sizes. Each serving contains 167 calories, 0.5 g of fats, 0 mg of cholesterol, 525 g of sodium, 36.9 g of carbohydrates and 3.9 g of proteins. Raisin bran crunch is the healthier of the two. This is because while the two food labels have low levels of fats and zero levels of cholesterol, raisin bran crunch has higher quantities of carbohydrates for energy, higher percentage of calcium, and has vitamin A and vitamin C that corn grits instant plain lacks. Each serving of raisin bran crunch has 1.89 percent total fats, zero percent cholesterol, 0.39 percent sodium, 84.9 percent carbohydrates, and 6.04 percent proteins while corn grain instant plain has 0.2 percent of fats, zero percent cholesterol, 0.21 percent sodium, 15.06 percent carbohydrates, and 1.59 percent of proteins. One of the health claims that could describe raisin bran crunch is the low level of cholesterol that is good for health. Benefits of high energy level foods are another claim that best describe the food label. The two claims also describe corn grits instant plain. Your response to components of the food labels is comprehensive to the prompt’s requirements with provisions calories per serving and quantities of different nutrients. You also clearly identify the quantities for each food label and this allows for easy comparison. Your rationale for grading the food labels on health basis is also valid because sugars readily available from common sources and is therefore not very fundamental to a specific food label. Your post also responds to all prompts and identifies accurate health claims for the two food labels for discussion. The post succeeds in identifying the required components for each of the food labels. Its systematic presentation of the components

Sexual orientation and the Environment Essay Example for Free

Sexual orientation and the Environment Essay Psychology in everyday life second edition is a great book with lots of great information. But I find myself disagreeing with you on chapter four Environment and Sexual Orientation. I think that environmental factors have a lot to do with sexual orientation. You asked four questions: is homosexuality linked with problems in a child’s relationship with parents, does homosexuality involve a fear or hatred of people of the other gender, is sexual origination linked with levels of sex hormones, and as children were many homosexuals victimized? I think that all of those things including your environment can be a deciding factor in your sexual orientation. Sexual orientation is an enduring sexual attraction towards members of either our own or other sex. I think your environment plays one of the biggest roles in your sexual ordination because your environment influences the thing that you do. As a child you’re very young and impressionable it’s just like monkey see, monkey do. Our parents affect our relationships because our parents are the first relationship we see and as a child everything we see our parents do we mimic. There for If we grow up around a same sex relationship and you are used to seeing that in your everyday situation that is what you are use to and you may feel like that’s the way you want to live your life. So from what you saw as a child made you choose to be in a same sex relationship. I also think that the kind of relationships that you have with your parents also affects our sexuality. The relationship with your parents is one of the most influence relationships that you have in your life so it can very much have a positive or a negative effect on you. For example you growing up having a bad relationship with your dad may leave the impression that all men are dogs. That may cause you to drift away from the opposite sex. A male could have a horrible relationship with his mother leaving a bad impression of woman causing him to have ell feelings towards women because he never experienced a good relationship with his mom. I think there are a lot of different factors in some one big attracted to the same sex. Also someone being victimize as a child can cause them to be homosexual I don’t think that is the cause for every on but I do think it played a factor in some peoples lifestyle choice. Would that be the cause for everyone no not at all but it would be for some. Like genetic influences for example, shared sexual orientation is higher among identical twins than among fraternal twins. There are also brain differences for example gay men’s hypothalamus reacts as do straight women’s to the smell of sex-related hormones. Also the mother’s immune system may play a role in the development of sexual orientation. Another interesting fact is that men who have older brothers are somewhat more likely to be gay about one third more likely for each additional older brother. Altered prenatal hormones exposure may lead to homosexuality in humans and other animals. Also right handed men with several older biological brothers are more likely to be gay, possibly due to a maternal immune system reaction. Homosexuality does appear to run in families homosexual men have more homosexual relatives on their mother’s side than on their father’s as you can see yes there are a lot of different things that can go into someone becoming gay. But my opinion that I think your environment plays the biggest role as it does for anyone else. Your environment shapes and moles you as a person. It might not be the deciding factor to what makes you gay, but I think it plays a big role. In the situation . So based on these findings I would have to disagree with you I very much do believe that your environment plays a huge role in your sexual orientation. I would like to think you for your time, and I think that chapter four has brought some very good insight and I have learned a lot. You made some very valet point’s thank you again for your insight.

Countertrade :: essays research papers

CounterTrade Paper Countertrade is a trade between two countries by which goods are exchanged for other goods rather than for hard currency. Countertrade is often the solution for exporters that may not be able to be paid in his or her home currency and according to the text few exporters would desire payment in a currency that is not convertible. "Sometimes both parties are happy with the goods they receive, other times one country will liquidate the received asset, ultimately receiving cash in the deal. This is also referred to as "using barter to complete a trade." (www.investopedia.com, 2004) An example of countertrade is, the former Soviet Union would often countertrade, agreeing to trade, say, Soviet oil for another country's vehicles. After researching this subject, I have learned that countertrade is an umbrella term covering a wide range of commercial mechanisms for reciprocal trade. Reciprocal trading (two-sided trading, trade in return) occurs when the trade customers is also a supplier. The reciprocal trading arrangements may or may not be formally linked. In practice, reciprocal trade may strengthen an existing trading relationship, and may even create mutual dependencies, which may create new trade relationship. Barter is probably the oldest and best known example of countertrading, however others, such as offset, buyback, tolling and switch trading, have also evolved to meet the requirements of a more sophisticated world economy. All of these generally involve the exchange of goods or services to finance purchases, rather than using cash alone. "The importance of countertrade as a trading tool has increased since early 1970s -especially in markets where there is a shortage of foreign exchange and countertrade may be the only effective marketing mechanism for doing business." (www.barternews.com, 2003) "One of the unique risks of countertrade transactions is that companies often find themselves handling products with which they are not familiar. This is probably the greatest risk in a countertrade transaction." ((www.barternews.com, 2003) Approximately 130 out of 192 countries in the world require countertrade, one form or another, in their procurements. Many of them did so after having undertaken intensive and serious studies. Many global companies have dedicated in-house specialists dealing specifically with countertrade. Some 20% to 30% of world trade is countertrade. The annual global market size for countertrade is estimated to be between US$200 to US$500 billion. No one really knows what are the correct percentages are and how large the true market size is.

Classic Post-Modernist Writers

Charles Dickens. Thomas Hardy. Joseph Conrad. During their time, they were considered to be realists because they shape their readers’ perceptions of the world. In doing so, their writings are described to be modern and post-realist. This paper will discuss their approaches and on how their works, which we discussed this semester, are classic masterpieces simply because these transcend over time. Post-realism in literature is done when subjects are depicted on the page as how they are in daily life. There is no interpretation and embellishment.They reveal the mundane truth. Most of the time, in post-realism, these truths are ugly and sordid. Therefore, during the 20th century, when these writers came up with their works, they were often criticized for discussing subjects at that time were deemed as taboo. Realism was the cultural movement that was quite popular in literature in the 1800s. It was the opposite of romanticism because it encouraged artists to present objects at th eir most real. The perceptions are undistorted by bias and it is said that realism is the objective reality.The trend reformed the cultural movements in literature and became modernized. Cultural, political and artistic movements headed this direction at the turn of the century. It confirmed the ability of human beings to improve, create, reshape and enhance their environment. The period of modernism was during 1884 to 1914. Through technology, practical knowledge and scientific experiments, individuals are able to improve their way of life. It was at its earliest stages but these three novelists were able to become masters of the technique way before their counterparts did.Modernism examined the aspect of existence. It ranged from philosophy to commerce. It allowed the readers to reflect without holding back and replaced the old methods with the new progressive techniques. It was the introduction on how the world must accept the changes that were already occurring. By embracing the se changes and retaining some traditions, the post-realist movement came into place. (Crook, 1991, p. 32) Charles Dickens is known for his storytelling and immortal characters. With this, his literary creations received worldwide popularity which readers often anticipated for as well.The demand for Dickens’ short stories and novels didn’t allow these to go out of print. He wrote serialized novels which the public eagerly waited and religiously read. Scholars who studied why Dickens’ stories could reach out to his readers discovered that the author’s childhood influenced his fiction. These innocent experiences assisted him in bringing these stories to life. His writing style is poetic because it combines fantasy and realism which allows readers to shift from one to the other. He was also inspired by the gothic romance theme that was made popular in the 18th century.The downside to this writing style is that some of his characters are grotesque that they of ten overpower the stories. (Glancy, 1999, p 45) â€Å"Dombey sat in the corner of the darkened room in the great arm-chair by the bedside, and Son lay tucked up warm in a little basket bedstead, carefully disposed on a low settee immediately in front of the fire and close to it, as if his constitution were analogous to that of a muffin, and it was essential to toast him brown while he was very new. Dombey was about eight-and-forty years of age. Son about eight-and-forty minutes.Dombey was rather bald, rather red, and though a handsome well-made man, too stern and pompous in appearance, to be prepossessing. Son was very bald, and very red, and though (of course) an undeniably fine infant, somewhat crushed and spotty in his general effect, as yet. † The two paragraphs are from the first chapter of Dickens’ â€Å"Dombey and Son. † Dickens was an active participant in social concerns and such themes were rooted in this novel. Examples were marriages being arranged a s if it were financial partnerships. Other themes were familial relationships and child cruelty.A factor that made Dickens’ works post-modernist is his take on social commentaries. He often wrote about poverty, specifically the social stratification in the Victorian society. The approach Dickens often utilized is presenting the incidences through caricatures in order to present the readers the social truth. (Glancy, 1999, p. 53) Another post-modernist theme is that Dickens often highlighted his idealism through the poignant social commentaries of his novels. A number of his novels discussed social realism and concentrated on the mechanisms of the social control which directed the lives of the individuals.He used coincidences which only showed how idealistic his works were. Thomas Hardy is Dickens’ exact opposite. He is a realist in the sense that his novels often ends in a tragic note. Hardy was an English novelist, writer and poet. Unlike Dickens, Hardy’s child hood was privileged nor luxurious. His father was a stonemason and his mother provided him with his formal education. He was trained as an architect before he moved to London where he enrolled at King’s College. Because of his skills in designing, he won prizes from the Architectural Association and the Royal Institute of British architects.He discovered he also had the knack in writing, thus he began his career as a novelist. â€Å"Jude the Obscure† was Hardy’s most controversial work. It received negative reviews especially from the Victorian public because of the brutal and unsanitized depiction of sex. It was touted as â€Å"Jude the Obscene. † It also caused further strain on Hardy’s marriage to Emma Hardy because it was said that the novel was autobiographical. Scholars pointed out that Emma was Hardy’s first love, just as Sue was Jude’s. Another evidence was Emma’s obsession with religion toward the latter years of her m arriage to Hardy.Incidentally, this was Sue’s predicament on the novel as well. Inspite of the controversies, Hardy became one of the best English novelists by the 20th century. His other works â€Å"Tess of D’urbervilles† and â€Å"The Mayor of Casterbridge† were well-received by the public. His novels are set in Wessex, an imaginary world that covered the large area of the south-west and south England. (Harvey, 2003, p 23) He also wrote poetry and these were published after 1898 when Hardy took a break from writing novels to concentrate on his poems instead. Hardy was a hybrid of the rural and the architectural world.He understood the former because he knew this as a child and at the same time, he also adapted to the changes of the latter because of how he was trained as an architecture. The post-modernist approach that is apparent in Hardy’s works is his ability to capture the industrial revolution, particularly the ones that took place in the E nglish countryside. He also set this in the Victorian setting which makes his novels more real. (Harvey, 2003, p. 25) â€Å"It was as old fashioned as it was small, and it rested in the lap of an undulating upland adjoining the North Wessex downs.Old as it was, however, the well-shaft that was probably the only relic of the local history that remained absolutely unchanged. Many of the thatched and dormered dweeling-houses had been pulled down of late years, and many trees felled on the green. Above all, the original church, hump-backed, wood turreted-and quaintly-hipped, had been taken down, and either cracked up into heaps of road-metal in the lane, or utilized as pig-sty walls, garden seats, guard-stones to fences, and rockeries in the flower-beds of the neighbourhood.In place of it a tall new building of modern Gothic design, unfamiliar to English eyes, had been erected on a new piece of ground by a certain obliterator of historic records who had run down from London and back in a day. † That is an excerpt from â€Å"Jude the Obscure. † Another post-modernist theme that is common in Hardy’s works is his depiction of the rural life in the nineteenth century. He presents it as a fatalistic world that is filled with injustice and suffering. The lead characters in his stories are often alienated and ostracized for following their innermost desires that do not coincide with what society expects from them.He emphasizes on the power of fate, especially on the working class. He also shows the deep human instinct and will to struggle against elemental passion. Examples are Tess in â€Å"Tess of the D’urbervilles† and Jude and Sue in â€Å"Jude The Obscure. † (Morgan, 1992, p. 15) â€Å"Tess of the d’Urbervilles† was a censored novel that followed â€Å"Jude the Obscure. † It is a great classic but received mixed reviews when it was first published because like â€Å"Jude the Obscure,† it presented sex in a straightforward manner that was rarely done during that time by other writers.Hardy illustrated modernism and this was a common theme in â€Å"Tess of the d’Urbervilles. † He portrayed Tess as a woman who was able to strike the balance between the rural world and the architectural world, just as what Hardy was able to do. Hardy also discussed the separation of man from nature. In one part of the story, Angel was reduced to a skeleton when he got sick. This is an allusion to his creation of the destructive machinery. (Morgan, 1992, p. 18) There is also the double standard on sexuality which Tess had to go through.Hardy questioned and criticized the Victorian period’s perception of female purity. In the novel, Hardy made Tess suffer in order to repent for the scenes of her forefathers. This was a common belief during that time. He also presented her heroine as a sacrificial victim which symbolized her personification of mother nature. This is the similar ity Tess shares with Sue in â€Å"Jude the Obscure. † (Morgan, 1992, p. 20) â€Å"Jude the Obscure† tells the story of Jude Fawley who wishes to be a scholar. He fell in love with his cousin Sue, an intellectual who is training to become a teacher.The apparent themes in the book that are post-modernist concerns are class, religion, scholarship, marriage and the modernization of intellectual thought along with society. It also questions whether fate has an important role to a person’s life letting it lead him to where it will or the person can eventually take the reins and control his life on his own. The accidents and the details that are encountered in the stories eventually leads to the ruin of both Jude and Sue. The book also discussed loneliness and sexuality, in terms of incest. Sexuality also prevents individuals from following through with their dreams.The most controversial topic that was present in the novel is marriage and on how personal dreams could no longer be fulfilled because of that. There was also the satirical look on how living a life as sophists, intellectuals and libertines often result to the condemnation from traditional society. All these themes are post-modernist. Scholars who focused on Hardy concluded that the author loved leading his characters to their downfall as if he were a sadistic god. There are also strong autobiographical references to Hardy’s life in â€Å"Jude the Obscure.†Two important clues to this theory is that Hardy did not attend a university and the love of Jude’s life, Emma Gifford, became more and more religious. (Harvey, 2003, p. 83) Joseph Conrad is the combination of Charles Dickens’ idealism and Thomas Hardy’s realism. He was one of the best English novelists of his time. Despite being Polish born, he was recognized as a master prose because of his approach on modernist literature. His style is narrative and his characters are often anti-heroic. He has b een said to influence the lieks of Graham Greene, DH Lawrence and even Ernest Hemingway.(Orr, 1999, p 46)Conrad reflected on his experiences in the navy in his works. He wrote short stories and novels that showed areas of an empire and how it affected the human soul. Closely looking into Conrad’s life and how this affected his work, other autobiographical accounts are the clear depictions of certain parts of the world such as South American, Malay states, Borneo and Australia in some of his novels. This was because Conrad quickly became first mate and was already the master of his own ship by 1886. By the age of 36, he settled down and started writing.(Orr, 1999, p 62) â€Å"Heart of Darkness† is a novella filled with symbolisms. It is a story in a story or what the post-modernist theme describes as â€Å"frame narrative. † It is the story of Charles Marlow and his recollection of his advenutre in the Congo with a group of men. He was employed by the Belgian tra ding company to transport ivory. During this task, he then developed an interest in checking out the Kurtz. Conrad’s inspiration in writing the novel was his real-life experience in the Congo. He was there for eight and a half years before he sat down to write â€Å"Heart of Darkness.†As a matter of fact, he was captain of the Congo steamer. Therefore, there details in the novel are quite accurate because Conrad was actually there in the Congo. â€Å"I looked at him, lost in astonishment. There he was before me, in motley, as though he had absconded from a troupe of mimes, enthusiastic, fabulous. His very existence was improbable, inexplicable, and altogether bewildering. He was an insoluble problem. It was inconceivable how he had existed, how he had succeeded in getting so far, how he had managed to remain– why he did not instantly disappear.`I went a little farther,' he said, `then still a little farther–till I had gone so far that I don't know how I' ll ever get back. Never mind. Plenty time. I can manage. You take Kurtz away quick–quick–I tell you. ‘ The glamour of youth enveloped his parti-coloured rags, his destitution, his loneliness, the essential desolation of his futile wanderings. For months–for years–his life hadn't been worth a day's purchase; and there he was gallantly, thoughtlessly alive, to all appearances indestructible solely by the virtue of his few years and of his unreflecting audacity. I was seduced into something like admiration– like envy.†The previous paragraph is an excerpt of the novel which elaborates the post-modernist theme that is apparent in â€Å"Heart of Darkness. † This is the ambiguity between civilization and the barbarians. A number of characters in the novel had spiritual darkness and were looking for their morals. Those who were deemed to be barbaric turned out to be the civilized characters in the end. All throughout the novel, there is the tension between civilization and barbarism. Kurtz represented the darkness which only served as the foundation to the moral structures that are often connotated to civilization.Marlow confronted Kurtz and asked him to commit to the savagery of human instincts or to veneer in the civilization setting. Marlow was torn but between the two, it was the lastter that he couldn’t absolutely do. He was then horrified by what was in his heart. Conrad used the darkness in order to represent the unknown. Mr. Kurtz was the anti-hero of â€Å"Heart of Darkness. † Mallow’s recounts on the whole experience was also explored through the character build-up of Kurtz as well as Mallow’s interaction with the Africans.Another post-modernist theme is the novel’s regard on women’s naivety. There is also the struggle between the good and the evil in the characters. (Orr, 1999, p. 36) Conrad was an emotional man who was depressed and pessimistic. He doubted his s elf and his capabilities. He was able to discipline his craft by resorting to romantic temperament. As an artist, he focused on what could be seen and made the written word powerful by it. (Orr, 1999, p. 28) That was a post-modernist theme that was made popular by Conrad, Hardy and Dickens.Their ability to write in a style that is similar to visual arts single the three of them out as the best in prose. They create the settings of their story, be it real like that of Conrad’s Congo or fictional like that of Hardy’s Wessex. Whether they choose to have their characters be confined and isolated or out there socializing, Conrad, Hardy and Dickens could do so. Literary critics comment on the works of these three novelists and recommend them for their complex narration, pessimistic ideas, profound themes and exotic styles. However, these do not put the readers off.The ideas which Conrad, Hardy and Dickens presented way back in the 20th century are still interesting for 21st century readers. It only comes to prove that their approaches and their writing style are very modern and post-modernist. (Crook, 1991, p. 26) Modernists believed that rejecting tradition from the roots of romanticism and realism, they could make art that organized and guided individuals through the fast pace of the new century. Modernists take their cue from the Impressionists and they all believe that by redefining their art, they are able to arrange these in a modern way which anybody could relate with.Post-realist in literature emerged from the historical backdrop that was presented by the romantic period. By responding to the architectural changes going on around them, post-realist writers in the previous centuries unconsciously became modern-writers because they replaced the themes that were dominant during the period of enlightenment by listening to their emotions and by combating the widespread conventions with taboo subjects presented in a new, truthful and sordid manner.In fluenced by the constant evolution of society, modernists such as Dickens, Hardy and Conrad present their literature in a society that embraces the social truth they are in. Most of the characters in literary creations with post-modern themese are often dissatisfied but they embarked on a journey which allows them to revive the traditional elements or way of life and at the same time discover the other world out there and the new life that opens its doors for them.

How Were Workhouses Run so That Only Those in Need of Genuine Help Would Apply Essay

Workhouses, tried many things to stop those in need of help applying for help; this was because they soon became to expensive to run which is why the owners of the workhouse began to try to put the public off applying for help. I am going to cover all of the main reasons that tell you why the poor were ‘put off’. To begin, the workhouses soon introduced separation, they had different classifications. These were: Infirm men, able-bodied men and youths above fifteen, boys above the age of seven and under fifteen, infirm women, able-bodied women and girls above fifteen, girls above the age of seven and under fifteen and children under seven (however they were allowed in the same workhouse as either their mother or father). This would mean that if you were classified to a different class than someone else in your family, for instance; you would be separated and not allowed to communicate. This encourage those in need of slightly less help not to apply, as they may have believed that scraping a living with their family and friends would be better than getting separated in a work house. Next, the living conditions may be considered to have been better outside the workhouse, scraping a living, the living conditions were horrific! Firstly, all the women and babies were all living in the same room; this meant that when one baby awakened, apart from a heavy sleeper, everyone woke up. They also slept in square, coffin-like beds, which will have been hardly comfortable to sleep in. For me, if workhouses wanted their employees to perform to their full potential they would have given them good living conditions, however they didn’t want people coming in on demand. Because the workhouses mad the living conditions so horrific, would have encouraged many to not apply for help. This is because they may have believed they would get a longer, more comfortable sleep outside the workhouse. To continue, the food provided was terrible, the food was cooked terribly for a few reasons, two examples would be because the workhouses wanted to save money and buy the cheapest food, for the cheapest possible price and they may have purposely cooked the food badly. They also gave each of the same food for each food break causing people to have a bad diet. Again, people in poverty would not apply for help. People wouldn’t apply because word would spread about the terrible food and people wouldn’t apply because again they could think that they could get better food elsewhere. The workhouse owners probably knew that word of this would spread and less people would apply for help, like they wanted. Next, punishments were very harsh and barely taken into consideration, for instance the workhouse owners would judge whether someone was ill or not ill, for instance, if they judged someone to be well and fit when they were ill the would punish the ill person, for no reason when they should be treating their employee well so that as soon as they had recovered, they would be able to perform at a high standard again. This would have put people off because they would be scared of the owners and if they were a parent, they may feel that they were the person to hand out punishments to child not the owners. The owners most possibly knew again that word would spread and would be ruthless to any parent try who tried to have authority. Working conditions, like living conditions were poor. Some people may have applied sot they may get a more enjoyable job with good earnings, instead they were allocated with jobs such as rope picking, this was where a worker had to get old, battered rope, and individually take each thread off the rope and then put it back together to make good rope. This would have put the poor off because they may feel that the jobs they were doing were more enjoyable plus they may feel that they should be doing better jobs if they were to apply for help because workhouses had been advertised to be the ‘way out’ of problems. My final point is on the fact that the workers had no individuality. The workhouse owners had some rules which were strict and if broken would show no tolerance. An example of this is in a picture, it shows how each of the women in the workhouse are having their meal, everyone’s food is exactly the same food, which for lunch was commonly beef and vegetable soup, so vegetarians would be forced to eat the food, not necessarily by the workhouse owners but by their own hunger because they were served such a small amount, they would be extremely hungry. They were also sat in rows, they were not allowed to socialise and they all had to wear uniforms. This would make employees feel worthless and as if they were in prison and ultimately they would feel demoralised and wouldn’t feel excited for the job they would do after their lunch, for example. Word would have spread about this (Like the owners would have wanted) and the poor would feel that the joy of socialising was worth m ore than living a poor lifestyle. To conclude this essay, I feel the most important factor that people would have taken into consideration would be the fact that families were split; the workhouse owners would have found that this was the biggest blow to a family thinking of applying because they would have wanted to be together.

James Bond Assignment Essays

James Bond Assignment Essays James Bond Assignment Essay James Bond Assignment Essay In this assignment, I will be examining the standard Bond genre from Golden Eye, the seventeenth bond film. I will also be exploring how the audience and I respond to Bond films and what our expectations of the films are. In the film industry, Genre exists as an obliging system of categorization and allows audiences to sort between films. The industries use the appropriate advertising, marketing and distribution for it to target its audience. Moreover, it allows the audience to filter through films and make a selection on what they want to watch. Genre is a recognizable and established category of written work employing common conventions to prevent readers or audiences from mistaking it for another kind. Narrative is a way of comprehending the story, time, and causality. Since in film there are at least two important frames of reference for understanding the main plot of the story, time, and causality, narrative in film is the principle by which data is converted from the frame of the screen into a diegesis, that frames a particular story, or sequence of action; equally, it is the principle by which data is converted from story onto screen. Contending that fairy tales could be studied and compared by examining their most basic plot components, Vladimir Propp, a Russian Folklorist from the 1920s developed an analysis that reduced fairy tales to a series of actions performed in each story. Propp argued that all fairy tales were constructed of certain plot elements, which he called functions, and that these elements consistently occurred in a uniform sequence. Based on a study of one hundred folk tales, Propp devised a list of thirty-one generic functions, proposing that they encompassed all of the plot components from which fairy tales were constructed. Vladimir Propp composed a fairytale theory that each folk story had similar characters which had the same purpose in the narrative. His theory on the construction of fairytales can be clearly identified in Golden Eye. Propps fairytale convention has been successfully incorporated in the Bond genre and Golden Eye with all the basic characters built-in the film. In Golden Ey e, the hero of the film is James bond, as he is seen to be the character with the great courage and strength, celebrated from his bold exploits. James Bond saved his life for Natalya Simonova, the victim of this James Bond film. A villain is a wicked or evil person; a scoundrel a dramatic or fictional character that is typically at odds with the hero. General Ourumov fits the character of the villain, as he was the one who had access to GoldenEye and plotted the plans. The false hero, Alec Trevelyan (Sean Bean) plays the role of two characters. With his 00 status, the audience are deceived into thinking that he was a good character; however he betrays James Bond and turns into the villainous character. He is in fact a Kosovan spy, which is hinted by his name Janus, the Greek God with two faces. This is also shown in the film where he first appears half his face covered in darkness, and the other half visible in light. In Vladimir Propps fairy tale convention, the false hero is a stock character in fairy tales. The character appears near the end of a story in order to claim to be the hero or heroine and is, therefore, always of the same sex as the hero or heroine. The false hero presents some claim to the position. By testing, it is revealed that the claims are false, and the heros true. The false hero is usually punished, and the true hero put in his place. Moreover, the Bond Girl Natalya Simonova gets together at the end of Golden Eye. There are s tereotypical issues in which the Bond Girls in James Bond are getting more advanced as to before where females were treated differently than today. The clichà ¯Ã‚ ¿Ã‚ ½ of equality between male and female are shown in James Bond films with the stereotypical James Bond women only used for looks and glamour. In Golden Eye, the Bond girls are becoming more advanced with guns and fighting and are becoming more matched to James Bond. A narrative film theory is concerned with how stories get told how they are constructed for and create a viewing subject by camera movement, lighting, editing, and all the available techniques of filmmaking. Vladimir Propp studied the fairytale genre and composed a theory that showed that each folk story had similar characters which had the same purpose in the narrative. This theory, although used by Vladimir in fairytales, can be used in film and has proven to fit the Bond genre well. In fairytales there is always the hero who saves the day, a villain who is up against the hero, the princess who the hero rescues and the false hero who surprises us as we realise he is actually evil towards the end. In comparison, there are other film theories such as the Feminist Film Theory which conveys the idea of a film portraying sex equality, and giving equal roles for the women. The Feminist Film Theory criticism was directed at stereotypes of women, mostly in Hollywood films, and now, after twenty years of the film theory, increasing numbers of films include the sex equality of men and women, with equal roles being played out by both genders. There are differences in Vladimir Propps and Feminist film theories as Propp shows the female roles being played as the princess and being used for charisma and attraction. This is shown in the earlier James Bond films, where the Bond girls were defenceless and were not portrayed equally. In the modern Bond films, they have more power and control, and become a threat to James Bond. Bond could be classified as an action, adventure and a spy genre, however as there are now twenty one films made over forty five years, all of which follow the same conventions; it has its own genre, the Bond Genre. The original novels by Ian Fleming produce the formulaic plots and conventional characters which Bond films still follow today and the audience love this. The general conventions the audience would recognise as being part of a Bond Film are exaggerated cars filled with gadgets, guns, girls, explosives and gadgets which make Bond a superior character, and the audience envy his qualities. Even though the narrative is predictable, the audience knows the general plot as it follows the conventions of a normal standard Bond Genre. Every film starts with the Bond opening sequence followed by the opening the scene. The main plot is introduced and comes to a halt where James Bond defeats the villain. This is the normal format of each James Bond which looks rather dull, however each James Bond film have their new setting which is a location unusual to the audience. For example, the setting of Golden Eye was in a Military Base in Russia. Also, the audience look forward to the new Bond Girl and the new gadgets. A Bond audience would be disappointed if certain conventions were missed out such as the new cars, gadgets and bond girls as it wouldnt make the film stand out and wouldnt be any different to the 21 films made. One of the most distinctive features of the Bond films is the gun barrel sequence which opens each movie. The opening credits and the Gun Barrel sequence is a convention in itself. The gun barrel image sequence typically begins with a white dot scrolling across the screen, left to right, leaving a short trail of dots representing a montage of bullet holes that quickly turn black shortly after they appear. On reaching the right edge of the frame, the dot becomes a gunmans view-to-a-kill, down a gun barrel, its rifling a distinctive spiral. Although suggestive of the point-of-view from a telescopic sight, the gun barrel is actually seen from inside directly observing James Bond walking, right to left, against a white background. Aware of being observed, he quickly turns to his left and shoots the gunman; from above, the scene reddens with the gunmans spilling blood. The gun barrel dissolves to a white dot, roving side to side, most commonly settling in the screens lower-right corner. The circle then expands to fill the screen, exposing the films first scene, which may be an unrelated teaser or may directly bear on the films main plotline.The opening bond sequence conveys the idea of significance as it appears in the initiation of every Bond film, and also portrays the idea that it is a James Bond film from seeing this barrel sequence. Other conceptions can be made of the Gun Barrel sequence; it can be seen as the third persons point of view, and you are the camera following James Bond. The gun barrel sequence has evolved during the fifty years of the James Bond. In the older James Bond films, the sequence was shot through a pinhole camera in an actual rifle barrel until Golden Eye. The recent Bond films are CG-animated ever since emphasizing light and shade variations in the rifling spiral as the reflected light shifts with the guns movement. The gun barrel sequence was revised again for Daniel Craigs first portrayal of Agent 007 in Casino Royale, released late in 2006. Unlike in previous films of the series, the gun barrel sequence does not open the film, but instead is incorporated to the ending of the pre-title sequence: Bonds first kill recovers and seizes his pistol to shoot Bond in the back. As the man brings his pistol up, the frame shifts instantly to the gun barrel. Bond spins around and shoots the man. This sequence is noticeably different from the Pierce Brosnan-era of CGI. The gun barrel has 28 shiny riflings, and the blood trickles down not as a slow-moving cascade, but in faster falling, 3D rivulets. This is also the first gun barrel sequence without some variation of the James Bond Theme and also the only rendition beginning with Bond stationary and his back to the camera. Because of the tiles on the bathroom wall, Bond is not shown against a plain white background. Furthermore, this is also the only instan ce in the series where the audience has seen the person whom Bond shoots. Over half a century of Bond film making, the only momentous difference in James Bond is the actor playing Bond. However, there are distinctive similarities between all the actors playing James Bond. They all are tall, dark and handsome with the Bond girl always new and heart-throbbing to catch the corner of the audiences eyes. However, in Casino Royal, the conventions of the Bond features have changed, as Daniel Craig is the first blonde haired James Bond actor. The opening sequence and first few shots of the scene are important as it sets the scene. Mise-en-scene is used with the bird eye view of the whole setting of the military base in Russia a diverse appearance that would strike the audience as it is a new setting with a dramatic landscape. The plane appears in the frame the camera is shown tracking a plane which suddenly zooms upwards to reveal a vast dam with the tiny plane in the midst of it. We immediately assume the monoplane is on a mission going somewhere as this is what an audience have come to expect of the opening scene of Bond, although it looks insignificant against the immense area. The diegetic sound of the plane is the only noise we can hear which is effective as the tiny engine is set against the immense mountainous setting and it is the natural sound produced at the time of recording. The setting is conventional for a Bond film as most Bond films start with James on a mission, and gets straight to the point, setting s uspense and action at the beginning of the film. The camera then cuts to a low level medium shot of somebodys feet running towards something. Its significant as the shadow covers his face, making us unaware of the figure. The music builds up the tension, as t2he man is panting. Hes running towards something, and has to do it fast! This shot was cleverly included because it involves the audience as it makes them feel as though they are also running behind Bond. Naturalistic sounds are used in this part of the sequence, and only his footsteps are heard. There is a sense of urgency and suspending disbelief is controlled well in this sequence as the audience think the figure is friend or foe. . We then cut to a shot of an electronic metal gate, a barren setting which fits the convention of Bond. We get a full shot, birds eye view where we see the huge dam with a medium shot of Bond doing one of his typical stunts as he has a rope around him. We can hear the diegetic sounds of chains and panting which gives us a sense of urgency, until the non-diegetic sound kicks in with the mechanical drum bass and the action and drama speed up. The camera then comes up behind Bond with a birds eye view of him standing at the edge of the dam; and as an audience we know he is going to do a skilful jump and we are not worried by this as we know hes an expert and is in control. There is non-diegetic sound used in this clip as it gives a sense of realism. The scene is concentrating more on the sight rather than the sound. The sound effects used in this clip show no music apart from the air sound. This makes the audience focus on the scene, and also adds a feeling of tense into the scene. This part of the scene shows secrecy, and reveals no emotions. There is then a close up of the gadget again as he breaks into the weapons factory. Up till now, there has been no dialogue, only action shots and sound effects. The audience get a sense of what is going on; however the opening only slightly hints out the plot, but doesnt reveal everything. Its a moving movie, and doesnt allow much time for the audience to think about what is going o n. The camera zooms in a birds eye view looking at a man on the toilet with a shadowy silhouette of Bond apparent. There is a close up of the newspaper indicating that it is set in another country as the language is different. We then have the first piece of dialogue, as up until now the narrative was told through the action, a quirky gag from Bond; Beg your pardon, forgot to knock! The toilet humour also symbolises a very British thing to do. From this first piece of dialogue we see an ingredient of Bond, his dry humour, the same as the way he takes his trademark drink, dry martini, shaken not stirred Bond is alone, and the suspense is growing more and more, as Bond moves into a space of darkness. The James Bond theme music then blasts out, loud, dramatic and quick, to signify the beginning of Bonds quest to restore world peace. We then see the classic image of Bond with his gun resting on his cheek. This classic pose was selected by the director to appear in each film and advertisements for the movies because it indicates Bonds control and confidence as he has a relationship with his weapon and protocol in firing. Bond is then in the shadows again although he can see what is going on outside. This shot is used to leave the audience in suspense as the lighting doesnt make the shot as clear so they have to make assumptions as to what is going on and use their other senses. This is effective, as it shows that it is re-building the tension. 006 appears in the screen, with the first impressions of him being someone bad. The idea of Janus (Roman God) is created with half of his face in darkness, and the other in light which represents safety. This also suggests the idea of the false hero within Propps fairytale film theory convention. Again quirky British humour is used and the politeness England is renowned for is shown once again; After you OO6. Bond then reinstates his dedication for his country; For England as he embarks on his mission. The first few sequences in the opening scene are important as it reveals the whole scenario and the setting of the whole film. Golden Eye is a film set in a Russian Military base which would seem impossible to break through, however James Bond encounters this, and does the impossible. The audience thinks that there would be a catastrophic explosion, blowing up the base, completing the mission with a lucky escape. This is a Bond convention which is used in each Bond film, to show the skilled agent in a desolated location, and completes the mission. Casino Royal, the latest James Bond film has a surprise for the Bond fans, as the Bond conventions are torn away. The film tone was changed for the first time in 21 Bond films in order to get Bond back closer to the original character. Casino Royal was Ian Flemings first Bond book, and James was still a human character with receiving a 00 status in his first assignment. He had that licence to kill, however he also had the licence to love. The twist of the Bond girl was how much equality they had in comparison to Golden eye. They were valued more in Casino Royal. Also, being as human as James Bond, he showed emotion, which was a change to the original James Bond convention. He showed anger whilst loosing in the poker tournament Dont give a dam! when the waiter asked him how he would like his Martini. Hed normally be expected to say Vodka Martini, shaken not stirred as this is James Bonds catchphrase, and a convention the audience would recognise as being part of a James Bond film. In conclusion, the Bond genre has to adopt some conventions to suit a 21st Century audience. Some conventions such as the Bond girls still excites the male audience, however they will have to add more innuendo to make the connection between Bond and the girl, and to make it more humorous. Also, they will have to make the concept cars more unique and different to the original cars found in the 21st century roads. The features of the concept car must amaze the audience such as having the speed of lightning or invisible car that the audience has never seen before, as this is one of the main conventions of a Bond film. Also the gadgets are a key convention, and have to be up to date with the modern society. Although the audience know the outcome of a Bond film, it still excites the audience today; the audience would want to know Bonds latest mission, cars and the new Bond girl. The conventional plot remains unchanged however the detail is revised, making it a superb film. Knowing the gen eral Bond conventions of the films, and knowing Vladimir Propps fairytale theory, it makes the audience safe knowing that good will always triumphant over evil and that Bond will always win against the enemy.

Common Rider essays

Common Rider essays Music has many uses, it can be used as a means to pass on an idea, it can be a tool for the artist to show the world their lives, but for some, music aint nothing but expression of joy, when the train hits youre gonna feel it, and I believe that truer words were never spoken. Those lyrics come from a band by the name of Common Rider. Common Rider is the creation of Jesse Michaels, the front man of the late 1980s punk band Operation Ivy. As the lyricist for Op Ivy, as they were known to their fans, Michaels wrote lyrics about the world he saw around him. While it wasnt always a pretty picture, the songs were true to his feelings and thats all that matters. With Common Rider he was able to continue the same message. The songs that were composed for Common Rider were released on two full length CDs and one four track demo. The entire anthology is full of songs meant to inspire people but Ive chosen four of their best songs to analyze. Common Riders 1999 release Last Wave Rockers starts off with the song Classics of Love. This song begins with a relatively slow upbeat strumming on an acoustic guitar, which is not a very uncommon occurrence in modern music. Its the lyrics that are sung that make this song stand out. Cause I'm in a world of my own When I'm into it I dont want anything else And nothing can bother me when I'm inside of it Cause I'm inside of myself. This song is about Michaels favorite musical artists; their songs, the Classics of Love, will always be there for him to make a dark day light. Lyrically this is easily one of the best songs Ive ever heard. It brings together verses that are very complex with a chorus that is technically simple but has a feeling not at all common. I know those songs gonna last forever The song ends with Michaels telling how much the music means to...

About Presidential Recess Appointments

About Presidential Recess Appointments Often a politically controversial move, the â€Å"recess appointment† is a method by which the President of the United States can legally appoint new senior federal officials, like Cabinet secretaries, without the constitutionally-required approval of the Senate. The person appointed by the president assumes his or her appointed position without the approval of the Senate. The appointee must be approved by the Senate by the end of the next session of Congress, or when the position becomes vacant again. The power to make recess appointments is granted to the president by Article II, Section, 2, Clause 3  of the U.S. Constitution, which states: The President shall have Power to fill up all Vacancies that may happen during the Recess of the Senate, by granting Commissions which shall expire at the End of their next Session. Believing it would help prevent â€Å"governmental paralysis,† the delegates to the 1787 Constitutional Convention adopted the Recess Appointments Clause unanimously and without debate. Since early sessions of Congress lasted only three to six months, Senators would scatter throughout the country during the six-to-nine-month recesses to take care of their farms or businesses. During these extended periods, during which Senators were not available to provide their advice and consent, top presidentially-appointed positions often fell and remained open as when officeholders resigned or died. Thus, the Framers intended that the Recess Appointments Clause would function as a â€Å"supplement† to the hotly debated presidential appointment power, and was necessary so that the Senate need not, as Alexander Hamilton wrote in The Federalist No. 67, â€Å"be continually in session for the appointment of officers.† Similar to the general appointment power provided in Article II, Section 2, Clause 2, of the Constitution, the recess appointment power applies to the appointment of â€Å"Officers of the United States.† By far, the most controversial recess appointees have been federal judges because judges not confirmed by the Senate do not get the guaranteed life tenure and salary required by Article III.   To date, more than 300 federal judges have received recess appointments, including Supreme Court Justices William J. Brennan, Jr., Potter Stewart, and Earl Warren.   While the Constitution does not address the issue, the Supreme Court in its 2014 decision in the case of National Labor Relations Board v. Noel Canning ruled that the Senate must be in recess for at least three consecutive days before the president can make recess appointments. Often Considered a Subterfuge While the intent of the Founding Fathers in Article II, Section 2 was to grant the president the power to fill vacancies that actually occurred during a Senate recess, presidents have traditionally applied a much more liberal interpretation, using the clause as a means of bypassing Senate opposition to controversial nominees. Presidents often hope that opposition to their recess nominees will have lessened by the end of the next congressional session. However, recess appointments are more often looked on as a subterfuge and tend to harden the attitude of the opposition party, making final confirmation even more unlikely. Some Notable Recess Appointments President George W. Bush has placed several judges on U.S. courts of appeals via recess appointments when Senate Democrats filibustered their confirmation proceedings. In one controversial case, Judge Charles Pickering, appointed to the Fifth Circuit U.S. Court of Appeals, chose to withdraw his name from consideration for re-nomination when his recess appointment expired. President Bush also appointed Judge William H. Pryor, Jr. to the bench of the Eleventh Circuit Court during a recess, after the Senate repeatedly failed to vote on Pryors nomination. President Bill Clinton was harshly criticized for his recess appointment of Bill Lan Lee as assistant attorney general for civil rights when it became clear that Lees strong support of affirmative action would lead to Senate opposition. President John F. Kennedy appointed renowned jurist Thurgood Marshall to the Supreme Court during a Senate recess after Southern senators threatened to block his nomination. Marshall was later confirmed by the full Senate after the end of his replacement term. The Constitution does not specify a minimum length of time the Senate must be in recess before the president can enact a recess appointment. President Theodore Roosevelt was one of the most liberal of all recess appointees, making several appointments during Senate recesses lasting as little as one day. Using Pro Forma Sessions to Block Recess Appointments In attempts to prevent presidents from making recess appointments, Senators of the opposing political party often employ pro forma sessions of the Senate. While no real legislative activity takes place during pro forma sessions, they prevent the Senate from officially being adjourned, thus theoretically blocking the president from making recess appointments. But It Doesnt Always Work However, in 2012, four recess appointments made by President Barak Obama during Congress’ annual winter break were ultimately allowed, despite a break-long series of pro forma sessions called by Senate Republicans. While they were stiffly challenged by Republicans, all four appointees were eventually confirmed by the Democrat-controlled Senate. As many other presidents have over the years, Obama argued that pro forma sessions cannot be used to quash the president’s â€Å"constitutional authority† to make appointments.

Human Psychology Essay Example | Topics and Well Written Essays - 3000 words

Human Psychology - Essay Example As a result, modern psychology is an amalgam of stances, theories and perspective that supplement or contradict each other. Functional psychology or functionalism is a broad psychological school that became popular in the early decades of 20th century. Advocates of functional approach focused on the active (functional) adaptation of human consciousness to the environment (Vandenbos, 2006). Functional psychology relied on the work of William James, a pioneering American psychologist and philosopher, and the evolutionary theory developed of Charles Darwin. The primary concern of functionalists was to understand how the human mind and consciousness functions. Functionalists believed that this could be done via introspection: "Functionalists studied the mind not from the standpoint of its composition-its mental elements of structure-but rather as a conglomerate or accumulation of functions and processes that lead to practical consequences in the real world" (Schultz, & Schultz, 2008, p.145). As a result, functionalists rejected the traditional positivist philosophy of experimental research and advocated the potential of rational thought being concerned with the capability of the mind and practical value of psychological research. The essence of functional psychology was articulated by John Dewey, the brightest representative of functionalism, in his "The Reflex Arc Concept in Psychology" (1896). Dewey criticized the notion of elementarism and atomism that dominated early psychology. His criticism also covered the emerging school of behaviorism with its stimulus-response theory (Dewey, 1964). Although functional psychology failed to become a formal school, the concepts and principles formulated by representatives of this approach contributed greatly to the development of behavioral psychology (Schultz, & Schultz, 2008). An essential contribution of functionalism was recognition of the validity of research involving animals, children and people with psychiatric disabilities. Yet the most important contribution of functionalism to contemporary psychological practice was introduction of novel research methods and techniques such as mental tests, questionnaires and physiological measures (Biro, & Shahan, 1982). T his legacy continues to play critically important role in modern psychological practice. Behaviorism The origins of behaviorist perspective, a theory successfully applied in modern psychological practice can be traced back to John Watson (1878 - 1958) whom was the first theorist to formulate the principles of modern behaviorism. The school of behaviorism embraces hundreds of theories, practices, and trends that have emerged over several decades. However, the underlying feature of any behaviorist theory or concept is the emphasis on external influences on behavior and motivation that are viewed as the most critical aspect of understanding the inner world of human beings. Thus, Wilfred Sellars (1963), an outstanding philosopher of the last century whom witnessed emergence development and decline of behaviorism noted "a person may qualify as a behaviorist, loosely or attitudinally speaking, if they insist on confirming hypotheses about psychological events in terms of behavioral

A consideration of the biblical theme, Kingdom of God, showing the Essay

A consideration of the biblical theme, Kingdom of God, showing the development of meaning in the Old and New Testaments - Essay Example The ‘Kingdom of God’ is a fundamental theme which runs from Genesis to Revelation. In its earliest expression there are strong similarities to the views of ‘kingship’ and ‘kingdom’ which were current among nations during the period of the OT, but from the outset it was clear that this was understood in terms of a universal and eternal divine authority. This overriding principle becomes increasingly dominant in the Biblical perspective until it comes to reality in the life and work of Jesus Christ. The actual phrase ‘kingdom of God’ does not occur in the OT. But from the outset the idea of God as absolute monarch and his kingly rule are pervasive in Scripture.†(Cf.New Dictionary of Theology). The concept of â€Å"Kingdom† is not current in the democratic mindset of our modern world. Ladd points out that in western idiom a kingdom is primarily seen as a realm over which a king exercises his authority. He quotes a modern dictionary definition: â€Å"A state or monarchy the head of which is a king, Dominion, realm†, and adds that while a secondary meaning of â€Å"kingdom,† relates to the people belonging to a given realm. He does not see either of these definitions as being accurate, as they tend to â€Å"lead astray from a correct understanding of the Biblical truth.† Much better, he says, is an ‘archaic’ definition in Webster’s dictionary, ‘The rank, quality, state or attributes of a king; royal authority, dominion, monarchy; kingship.† (Ibid). Greek and Hebrew scholars that the primary meaning of the Hebrew word â€Å"malkuth† in the Old Testament and the Greek word â€Å"basilieia† in the New Testament is of the rank, authority, and sovereignty exercised by a king. As Ladd says, â€Å"When the word refers to God’s Kingdom, it always refers to His reign, His rule, His sovereignty, and not to any realm in which it is exercised. (20) Kittel underlines this; â€Å"†¦ the expression denotes the fact that God is king, i.e. it describes His kingly being or kingship.† Edersheim adds that the rule of heaven and the kingship of God was the â€Å"very substance of the Old Testament; the object of the calling and mission of Israel; the meaning of all its ordinances whether civil or religious; the underlying idea of all its institutions.† The Old Testament, he says, could not be understood without this.† (265) It was common that the rule of a king would be established by the terms of a co venant, in which two parties are bound together in a solemn, unbreakable oath. There are a series of covenants in the Bible, the terms of which were always determined by God. The earliest books of the Old Testament outline these covenants, showing the development of the nation that was to be the primary realm of his sovereignty on earth. God chose a series of patriarchs to found this nation; giving specific promises, and calling for their trust and obedience. For several centuries these people, the descendants of Abraham, Isaac and Jacob, lived in and are eventually become enslaved in Egypt. After 430 years, â€Å"God commissioned Moses, with Aaron as his mouthpiece , to lead out the Hebrew slaves, tribal descendants of Abraham, Isaac and Jacob, from Egypt, to become a nation in Palestine, the land of promise (Exodus 3:4)† (New Bible Dictionary). At Mount Sinai, god established a covenant with the Israelites, grounding His requirements (the laws which were to function as the constitution for a theocratic kingdom in which God would be the sole ruler) on what He had already done for them, and giving promises of great blessings which would accrue if they were obedient to the terms of the covenant. Closely coupled to the idea of God’s absolute sovereignty is the fact of his holiness. â€Å"God is the king of His covenant people, Israel. In a particular sense, not true of any other nation. †¦

Real Choices at True Religion Jeans Research Paper

Real Choices at True Religion Jeans - Research Paper Example Denim is a huge industry with a very few entry barriers but an extensive and aggressive competition exists within the industry. An effective strategy is built on the basis of real choices and the SWOT analysis. True religion jeans have used a combination of both and have achieved success over the years. True Religion Jeans entered the market in 2002 and faced enormous competition. It used its strengths to establish itself and is now a well-known brand. It not only made the best use of the opportunities that were available, but instead created new opportunities for the brand. True Religion Jeans is a luxury brand and charges a high premium for the products that it sells. It has a strong brand image of quality and class. The strength of True Religion Jeans lies in its differentiation point. What is delivered to its customers is something totally different from the other competing brands. At True religion Jeans stress is laid upon the classic style which follows the theme of Bohemian life and style. It has played along the lines and has used this different style as its strength. Not only this, but the brand guarantees a best fit to its customers. True religion jeans target the high-end consumer, but still provide with a lifetime guarantee of its products and in case of a malfunction provide its customers with a replacement policy. Customers do not hesitate in paying a high premium for a pair of jeans from True religion because they know that the brand is providing them with value for money (Temperino 2010). One of the strengths of this brand is that it is present globally across different countries. They have developed their own retail stores for a direct consumer contact. First the brand used to sell through other distributors but now the company has opened several retail stores in USA. These stores provide the customers with the whole range of its products. The product is manufactured in USA and the company has not outsourced any of its operations. The design team at True Religion Jeans comprises of 26 members who constantly work according to the changes in consumer demand and environment. Currently the brand is targeting the celebrities as they are the ones who would be most attracted to the new fashion. True Religion Jeans targets a niche market and this can be counted as a weakness for the company. They are getting all their profits from the small group of high-end consumers. To overcome this weakness the company can come up with a product which is targeted towards the mass market. Another weakness is that True religion faces in tense completion from the competing brands and most of this competition comes from the brands that have the backing of some large corporations. The company of True religion Jeans is not backed up by any such large corporation which means that it has limited resources as compared to its competitors. The greatest opportunity that True religion Jeans has is that it can expand into the global market. It can find new markets to penetrate and can target new customers. True Religion Jeans has expanded its product line and has the opportunity to expand it further. This opportunity can turn into success because the brand name will be associated with any product that it decides to produce and in marketing brand name is what sells. So far expansion of its product line has been successful. It started in 2002, and now it is expanding at a relentless pace. This expansion is a possible threat for the firm itself. True Religion Jeans has the risk of saturating the market if it keeps on expanding at the same pace. (University of Oregan Investment Group 2010) True Religion is a brand which faces a problem in the near future because the brand is

Sentiment in financial markets Essay Example | Topics and Well Written Essays - 1750 words

Sentiment in financial markets - Essay Example But if you have no feel for what the expectational environment is, you're kind of flying blind. You might have a good feel for the fundamentals and the technicals, but very often it's the expectational backdrop that makes the difference. For example, many investors are frustrated because they own a stock and the stock's earnings meet or perhaps even exceed expectations. And lo and behold, the stock goes down and people are at a loss to explain why. But for other stocks, the earnings come in and exceed expectations, and the stock skyrockets. Why the difference The reason is sentiment. Very often, the sentiment had been excessively bullish before the positive earnings report. In the days before the announcement, there may have been a heavy accumulation of call options. So there is a lot of anticipatory buying of the stock, which then pretty much has run its course when the earnings come out. But with these and other measures, you must wait until they get to some kind of extreme level before they carry contrary implications. For example, when everybody who could potentially be bullish is already bullish, then essentially most of the buying power in that particular market has been dissipated. At that point, the market becomes very vulnerable to selling because there isn't enough buying to offset the selling. Similarly, if only a very, very smal... Perhaps they have even shorted the market. That means the market has become more primed to move upward because if buyers should come in they will not encounter much selling pressure because the selling has already occurred. So imagine a poll today that says 80 percent of futures traders are bullish. Remember that people, whether futures traders or individual investors or market-letter writers, tend to be trend followers. Their opinion tends to be a reflection of what's going on in the market. So if 80 percent are bullish that doesn't mean that the market is at its peak. No. 1, you would expect them to be bullish, and, No. 2, they can always get more bullish. I think this points out a trap that the bears have fallen into. They've noticed signs of bullishness, namely the amount of money that's flowing into mutual funds, the investment clubs, the Beardstown Ladies' books and so on. You get into trouble when a market is in a powerful technical trend and you analyze it without reference to the fact that you expect people to be bullish in a bull market. When a stock rises on positive earnings, which also occurs often, there may have been a lot of concern about the earnings report and investors may have bought a lot of put options, or shorted the stock. Without a measure of sentiment that is accurate, you can go down all kinds of blind alleys. Some of those who have been bearish on the stock market will tell you that there are many more investment clubs than there were 15 years ago, or that mutual funds now outnumber the stocks on the Big Board. These are all good cocktail-party things to talk about, but they're not really measures of sentiment that have parameters associated with them. They're just anecdotal. Academic

Evolution of Integrated Marketing Communications Essay

Evolution of Integrated Marketing Communications - Essay Example Imus Brothers Coffee, distributed by Fred and his radio disc jockey brother Don Imus mail order Company, makes ground coffee and has targeted heavy users in the past. The company is now considering, however, switching to targeting college students, a target segment that is comprised largely of people who have just started to drink coffee and dont consume anywhere near as much as the heavy users. What are the disadvantages of the heavy-user strategy? What is the term used to describe the college students the company is considering targeting? What are the advantages of targeting this college student segment? Heavy users are more conscious about the quality of the coffee and are often choosy about what they want. They may be put off by some small mistake and have a negative image of the brand and may also lead to negative word of mouth among other heavy users. The company is targeting an emerging market which is untapped when it comes to coffee and this could mean that they could have a new segment to enter and achieve. This market development and would lead to increased market share and growth in sales. 3. You are the marketing manager for a mail-order company that ships spices from all over the world to customers across the globe. Given a choice between access to a mailing list and access to a marketing database, which would you choose? What are the advantages of your choice? Be as specific as possible. Marketing database would be a more efficient choice as it would be diverse and dense.

Denver Art museum Essay Example | Topics and Well Written Essays - 500 words

Denver Art museum - Essay Example Martin Plaza serves as an interesting hub to the Civic Center Cultural Complex. The four featured staples in this area are ‘Denver Monoliths’ by Beverly Pepper, ‘Scottish angus Cow and Calf’ by Dan Ostermiller ‘Big Sweep’ by Coosje Van Bruggen and Claes Oldenburg all ranging between 13-40 feet and inside the Hamilton Building is ‘ENGI’ by Tatsuo Miyajima right by the El Pomar Grand Atrium (Denver Art Museum, pars. 1-4). The most fascinating among these paintings for me is the 35-foot sculpture the ‘Big Sweep’ created by Coosje Van Bruggen and Claes Oldenburg. The sculpture is a gigantic installation of a broom and dustpan in color. The strands of the broom is actually in a sweeping motion where there are pieces of what appears to be crumpled white paper projected right into the oblique position of the dustpan. This gives the impression of movement and that the pieces of trash are actually being brushed into the receptacle and the final act would entail having to dispose of the same. It is a very colourful and attractive piece of art with the vibrancy of the paint colors used to complete it. The dustpan is large solid blue shaped in a handheld sort complete with a whole on the upper side of the grip where such item is hooked onto the wall for storage. The broom has the feel of flexibility with its threads on relatively different angles in varied colors such as blue, black and red. The band which holds the strand of the broom clenches it to the handle of the broom in solid yellow. The most prominent smaller parts of the sculpture are the two crumpled white pieces that looks like paper. On the flooring are dusts of white which completes the whole idea of a dirty surrounding in need of cleaning. The sculpture, with its bright colors and mundane appeal, can be easily mistaken for somewhat like a comedic piece by any other person. To a small child it is not far fetch to view it as the kind of things one sees in a playground. The fact of its

Evolution of Integrated Marketing Communications Essay

Evolution of Integrated Marketing Communications - Essay Example Imus Brothers Coffee, distributed by Fred and his radio disc jockey brother Don Imus mail order Company, makes ground coffee and has targeted heavy users in the past. The company is now considering, however, switching to targeting college students, a target segment that is comprised largely of people who have just started to drink coffee and dont consume anywhere near as much as the heavy users. What are the disadvantages of the heavy-user strategy? What is the term used to describe the college students the company is considering targeting? What are the advantages of targeting this college student segment? Heavy users are more conscious about the quality of the coffee and are often choosy about what they want. They may be put off by some small mistake and have a negative image of the brand and may also lead to negative word of mouth among other heavy users. The company is targeting an emerging market which is untapped when it comes to coffee and this could mean that they could have a new segment to enter and achieve. This market development and would lead to increased market share and growth in sales. 3. You are the marketing manager for a mail-order company that ships spices from all over the world to customers across the globe. Given a choice between access to a mailing list and access to a marketing database, which would you choose? What are the advantages of your choice? Be as specific as possible. Marketing database would be a more efficient choice as it would be diverse and dense.

Compare and contrast ideas developed in Crime and Punishment, and The Essay

Compare and contrast ideas developed in Crime and Punishment, and The Trial - Essay Example In The Trial, by Franz Kafka, the defendant, K, is put through an ordeal that has no meaning attached to it because his crime is not revealed to him. The nature of crime is in the knowledge of it, but often the concept of crime is divorced from society through an inability for the people within a society to connect to it. Crime can be defined, then, as the acts of individuals that are against the desires of the authority and elite of society. The nature of crime is controversial. According to Henry and Lanier (2001), when asked about the nature of crime one of the burning questions is whether or not a crime is a crime if the law that designates it a crime is repealed. There was a time when racially motivated actions, domestic abuse, and white collar crimes were not designated as crime through law. Did this mean that they were not crimes? If it was legal to beat one’s wife, was it criminal to do so? By defining crime through strictly law structured contexts, then anything not d efined as illegal is not a crime. The definition of crime is then seen as something that defies a law. Crime can be defined by looking at the context of an action as well. ... Few, however, would define theft of food as anything other than a crime. Taking resources that belong to someone else is considered theft, even when one party has abundance and the other is in need. Defining crime is important because, as Henry and Lanier (2001) write, â€Å"policy decisions concerning social control are made based on a particular definition of crime† (p. 1). An example can be seen through defining what is considered to be a right within a society. In American society there are no rights to food, shelter, or health care. In other societies there are a number of rights afforded to human beings through various structures that entitle them to those rights. If someone were denied health care in the United Kingdom where healthcare is socialized it might be considered a crime under the right circumstances. In the United States, if a doctor refuses to see a patient who cannot pay it is simply considered good business. Crime, then, is defined by the social priorities of a society as they address their beliefs and needs in relationship to how they structure their law. There are a number of approaches through which law is addressed. The first is through the consensus view of crime. This view suggests that crime is defined by what all members of a society designate as criminal. Victimless crimes, such as drug abuse, are defined as crime because the belief systems in society have determined that such an act deserves attention by the courts and is criminal. Society chooses to address the actions of people that are believed to be harmful, even when harm is individual. The conflict view sees society of a number of groups that are in conflict with one another. In this case â€Å"Criminal laws†¦are viewed as acts created to protect the haves from the

Gun Control Essay Example for Free

Gun Control Essay Abstract Some reasons why colleges should look at the laws that they put in place and try to change them. Students should have the right to conceal weapons on college campuses. The guns provide the protection that may be necessary in certain situations. Like the Virginia Tech Shooting, many people could have been saved if only one person had a gun. Having a gun gives a sense of safety to many people on the campus, especially for women with a greater risk of intruders and rapists. For these women, knowing that they have a way to defend themselves can set their minds to ease. Though some believe that the allowance of guns would increase violence on campus, no other college that has allowed concealed firearms has had an issue. Another concerning issue would be that having guns on campus would be easier for students to commit suicide; there are just some things in life that authorities cannot control, and that is one of them. The right to have a concealed weapon on campus should be conveyed freely. Position Paper Legalize Concealed Weapons on College Campuses Liberty senior, Craig Storrs, says, â€Å"It makes me feel secure knowing I would be able to defend myself if something does happen, like Virginia Tech or if I get stopped on the street for a mugging or something like that† (Barry, 2011). The topic of legalizing concealed weapons on college campuses has been argued for many years. Some colleges have legalized concealed weapons on campus and have not had problems, but many will not even think about legalizing concealed weapons. Carrying a concealed weapon at the age of 21 is a right including a college campus, because it offers protection and safety to students (Students for concealed, 2008). Background of Concealed Weapons on College Campuses Since the Virginia Tech shooting, many colleges have changed their on-campus laws concerning firearms. In eight states, the legislation is considering if students and staff would be able to carry a concealed weapon into college buildings. Many officials did not want to have another repeat the Virginia Tech shooting. Two years before the Virginia Tech shooting, the lawmakers of Texas rejected a bill to allow concealed weapons onto college campuses. Since then, the bill has come back with better arguments for the right to have a concealed weapon on college campuses. Corey Zipper, a twenty-one year-old psychology major, went to the state capitol to talk to the officials to pass the bill. Corey Zipper stated, â€Å"We get the mature thing a lot – that college students aren’t mature enough. And the alcohol thing – that we’re all just boozed up all the time† (Burnett, 2011). He also states that the law states that â€Å"a person much be 21 years old, have a clean record and no psychiatric disorders, and take a 10-hour instruction course that includes time at a firing range† (Burnett, 2011). In 2009 Texas passed the bill to legalize having a concealed weapon on college campus (Burnett, 2011). It Gives Protection Allowing students to carry a gun could save their lives. Life can be unpredictable, so when something happens people should be prepared. If by being prepared means they need to carry a gun, then why would the state want to take that right from someone? A person has the right to protect his/herself and others, and a responsible firearm owner would do such. Many lives could be saved by the simple action of allowing concealed weapons on college campuses (Concealed Guns, 2011). Background of Virginia Tech Shooting On April 16, 2007, Seung-Hui Cho, student at Virginia Tech, began his shooting around 7:15 A.M. in a co-ed dormitory. He first killed Emily Hilsher and Ryan Clark. The Virginia Tech Police Chief said, â€Å"We secured the building, we secured the crime scene† (Caruso, n.d.). The authorities did not put the college on lock down and had classes as schedualed. Seung-Hui Cho did not leave the campus; around 9:15 A.M. he started to kill again. He went into the engineering and science building and chained the doors so no one could escape. He then went into classroom after classroom; he killed 25 more students and five faculty members. Twenty-nine people were wounded. In the end Cho also took his life (Caruso, n.d.). It was reported that nineteen of the thirty-two victims that were killed were over the age of 21. The age of 21 is the legal age for the right to conceal a weapon in Virginia. If these students would have been able to carry a firearm onto campus, then perhaps these lives could have been saved. Instead of thirty-three lives taken that day, there should have been one. Innocent people would not have died (Students for concealed, 2008). Concealed Weapons Should not Depend on Location It is stated in the Constitution that a person has the right to bear arms at the age of 21. This law does not give specific places that are prohibited. People should not have to put their concealed weapon away because of where they are (The Right to Keep and Bear Arms, 1982). Public Places People can Carry Weapons Though colleges are small, some places that allow concealed weapons are smaller. When a person goes to the movies, they are allowed to carry a concealed weapon. No one would ever know because the weapon is concealed. Other places would include a shopping mall. When people are shopping, the last thing they are thinking is that the people next to them might have a gun on them (Students for concealed, 2008). Make College Students Feel Safer The right to conceal a weapon could put some students at ease. Knowing that they have a way to save themselves in dangerous situations may make the students more relaxed. If a student comes across a dangerous situation, then they are prepared. These students do not have to worry about what to do (Marin, 2012). College Intruders and Rapists It is easy for intruders to get into dorms. In New York, two men got into a building by sneaking in behind another guy after he swiped his card. When the college police were called they came and took the men without calling the cops. If this were to happen again, these men would be taken to the authorities. Knowing that it is easy for strange people to get into housing, it not be a good idea to rob students the right to have a concealed weapon. This would give some students that okay to live life and other the need of protection that they might not be able to find anywhere else (Rearick, 2011). One in four women have the chance of being raped in college. Guns could help defend so many different women. They could have gotten out of the situation if they just had a way of defense. Sometimes women are physically too weak to run from situations like that and the allowance of a gun would provide that opportunity to them (College Crime Today, n.d.). Counterargument: Guns on Campus Would Promote Violence . â€Å"Some professors might be afraid to issue bad grades if they know that students could be carrying guns† (Students for concealed, 2008). Some people believe that allowing student to carry firearms would push them to be violent. If the students are allowed to carry firearms, then they will not be afraid to use them. If there was an argument with another student, then these students would be tempted to use the gun to scare or even harm the other student (Students for concealed, 2008). Logical Response: Guns on Campus Would not Promote Violence There has been over thirty colleges campuses that have allowed concealed weapons on their campuses. These campuses have had no issues with gun violence, and there has not been a gun theft or accident in all these years. This shows that it is a possibility to carry conceal weapons and still get a great education with no distraction with no violence. Studies show, â€Å"concealed handgun license holders are five times less likely than non-license holders to commit violent crimes† (Students for concealed, 2008). Counterargument: Guns on Campus Would Encourage Suicide Some believe that allowing students to obtain firearms would increase the likelihood suicide. They would have all the resources they need now that they are able to carry concealed firearms. This would make it easier for these students to commit suicide without anyone knowing until after the fact. This would then increase the suicide numbers dramatically. Allowing a student to carry a firearm that could potentially use to kill themselves is not the way to help (Students for concealed, 2008). Logical Response: Guns on Campus Would not Encourage Suicide According to detectives, â€Å"Studies show that 90% of suicides are committed in the home† (Students for concealed, 2008). Since the legal age to own a concealed weapon is 21, most students at this age live off campus. This would not affect the numbers as much as the colleges think it would. If people really wanted to commit suicide, then nothing would stand in their way. Allowing them to conceal a gun will just give them an easier way out (Students for concealed, 2008). Conclusion During the Virginia Tech Shooting many lives could have been saved. Students could also feel safer knowing that they have something there to protect themselves and others if needed. Though students could turn to violence many are very responsible to be carrying this gun in the first place. They just cannot get a gun; they have to go through the process. Another concern would be suicide, but since most of the students live off campus anyway nothing would stop that. It would be a lost cause to put a ban on concealed weapons when there is nothing to prevent suicide in the first place. Once the right training classes are taken, it should not be a problem for a person to be able to carry his/her gun that he/she worked hard to get and paid for. The right to have a concealed weapon on campus should be expressed freely. References Barry, L. (2011). Liberty university oks concealed guns on campus. Retrieved from http://www2.newsadvance.com/news/2011/nov/16/5/liberty-university-oks-concealed-guns-campus-ar-1463719/. Burnett, J. (2011). Texas Lawmakers aim for guns on college campuses. Retreieved from http://www.npr.org/2011/02/04/133466058/texas-lawmakers-aim-for-guns-on-college-campuses. Caruso, K. (n.d.). What Happened: The Virginia Tech Massacure. Retrieved from http://www.virginiatechmassacre.com/what-happened-virginia-tech-massacre.html. College Crime Today. (n.d.) Retrieved from http://www.womens-self-defense-instruction-online.com/college-crime.html. Concealed guns. (2011). Retrieved from http://concealedguns.procon.org/. Frantz, A. (2011). Texas considering concealed handguns on campus. Retrieved from http://news.blogs.cnn.com/2011/02/22/texas-weighing-concealed-handguns-on-campus/. Marin, J. (2012). Guns on college campuses. Retrieved from http://schoolsofthought.blogs.cnn.com/2012/01/03/guns-on-college -campuses/. Rearick, J. (2011). Intruders spark safety concerns. Retrieved from http://www.miscellanynews.com/2.1576/intruders-spark-safety-concerns-1.2660011#.TxkPxJit-fQ. Students for concealed carry on campus. (2008). Retrieved

Optimization and Production of Siderophore

Optimization and Production of Siderophore Production and optimization of siderophore from plant growth promoting rhizobacteria Abstract The aim of this study was to optimize the production of siderophores by bacterial strains isolated from rhizosphere soil. Chrome azurol sulphonate assay confirms siderophore production by all 30 bacterial isolates. Maximum siderophore production was observed with strains S-6 and S-26 on standard succinic acid medium. Siderophore production was found to be influenced by different carbon, nitrogen and amino acid sources. Optimization of SM medium nutrient composition enhances siderophore production. The pot culture experiment clearly demonstrate the beneficial effect of strain S-6 and S-26 with significance increase in biometric parameters of soybean. Effect of rhizospheric bacterial isolates (S-6, S-26) on siderophore production was estimated by detecting the iron in soil as well as plant by using atomic absorption spectrophotometer. The iron concentration of soil was decreased after treatment from 38.32 ppm to 26.66 ppm and the iron concentration of plant was increased from 10.18 ppm to 36.05 ppm after treatment with S-6. Key words: Siderophore, Optimization, PGPR Introduction Iron plays a key role in electron transport, oxidation–reduction reactions, detoxification of oxygen radicals, synthesis of DNA precursors and in many other biochemical processes [1]. Being a transition element, iron gets rapidly oxidized from soluble ferrous (Fe2+) to insoluble ferric (Fe3+) state. In order to facilitate iron(III) acquisition, plants and microorganisms, such as fungi and bacteria, produce and excrete strong iron(III) chelators, i.e., siderophores [2]. Siderophores (Greek: iron carrier) are small, high-affinity iron chelating compounds secreted by microorganisms such as bacteria, fungi and grasses [3]. Microbes release siderophores to scavenge iron from these mineral phases by formation of soluble Fe3+ complexes that can be taken up by active transport mechanisms. Many siderophores are non-ribosomal peptides [3], although several are biosynthesised independently heterologous siderophores or its producer organism may bring about various responses in other targe t bacterial species that are present within the same niche. Growth of some species may be inhibited and this has been attributed to be one of the mechanisms by which biocontrol agents’ act in inhibiting the growth of pathogens in the rhizosphere [4]. PGPR produces extracellular siderophores (microbial iron transport agents) which efficiently complex environmental iron, making it less available to certain native microflora. Siderophore production by PGPR is influenced by source of C, N and minerals found. Plant growth benefits resulting from PGPR application include increases in germination rate, root and shoot weight, lateral root growth, leaf surface area, chlorophyll content, nitrogen content, and yield. In general, yield can be enhanced up to 10% for cereal crops and 15 to 50% for different vegetable crops with PGPR applications [5]. Ability to produce siderophores by an organism under iron limiting conditions can promote plant growth by directly supplying iron for plant u tilization and by removing iron from the environment for the growth of phytopathogens thereby reducing their competitiveness [6]. Materials and Methods Thirty isolates were isolated from rhizosphere soil of agricultural fields located in semi arid regions of India. Selected isolates were identified based on the biochemical analyses. Further 16S rRNA gene sequencing was carried out for identification of bacterial isolates. Amplification of the 16S rRNA gene was attempted by PCR using 16S rRNA gene sequence of the isolate was submitted to NCBI and compared with related gene sequences. Selected sequences were aligned in Bio-Edit. Phylogeny was examined by neighbour-joining dendrogram using MEGA software. Screening for siderophore production For siderophore production, isolates were screened on iron depleted succinic acid medium. After incubation, the cell free supernatant (10,000 rpm for 15 min) was examined for siderophore production by FeCl3 test and CAS agar plate method. Nature of siderophore produced by the isolates was ascertained by Arnow’s [7], Csaky’s [8] and Shenker’s [9] assay. The amount of siderophore in the culture supernatant was quantified by Chrome azurol sulphonate (CAS) shuttle assay. Various physico-chemicals parameters were optimized for siderophore production [10]. Effect of Incubation time on siderophore production The selected isolates showing high siderophore production were inoculated in this SM broth and the flask was then incubated on shaker at 150 rpm Production of siderophore was estimated at regular time interval [11]. Effect of pH on siderophore production The effect of pH 4.0 to 10.0 on siderophore productions was studied in succinic acid medium by adjusting the pH before inoculating the strain with 1N HCl and 1N NaOH and keeping all other condition constant. Sample were harvested at 24 h, each set was subjected to siderophore quantification [12]. Effect of inoculum size on siderophore production To study the effect of inoculum size on siderophore production was studied in succinic acid medium by inoculating the strain S-6, S-26 with 0.5 %, 1.0 %, 1.5 %, 2 %. The production flasks were then incubated on shaker at 150 rpm, and maximum siderophore production was checked by harvesting the sample at 24 h [13]. Effect of different sugars on siderophore production To study the effect of different sugar on siderophore production was studied in succinic acid medium which was individually supplement with different sugar such as glucose (1gm/l), glycerol (1gm/l), sucrose (1gm/l), dextrose (1gm/l), mannitol (1gm/l), and keeping all other condition constant. Sample were harvested at 24 h, each set was subjected to siderophore quantification [14]. Effect of different organic acids on siderophore production To study the effect of different organic acids on siderophore production was studied in succinic acid medium which was individually supplement with different organic acid such as succinic acid (4 gm/l), oxalic acid (4 gm/l), malic acid (4 gm/l), citric acid (4 gm/l). Each set was separately inoculated with strain S-6 and S-26, incubated on shaker at 150 rpm for 24 h at room temperature. After incubation each set was subjected to siderophore production [15]. Effect of different amino acids on siderophore production To study the effect of different amino acid on siderophore production the succinic acid medium was individually supplemented with 0.05 gm per 50 ml of cystein, lysine, threonine, tyrosine, and serine. Each set was separately inoculated with strain S-6 and S-26 and incubated. After incubation of 24 h each set was subjected to siderophore quantification [12]. Effect of nitrogen source on siderophore production To study the effect of different nitrogen source on siderophore production the succinic acid medium was individually supplemented with 1 gm/l of ammonium sulphate, urea. Each set was separately inoculated with strain S-6 and S-26 and incubated. After incubation of 24 h each set was subjected to siderophore quantification [13]. Influence of iron on siderophore production In order to determined threshold level of iron at which siderophore biosynthesis repressed in organisms under study. Both the cultures were grown in the medium supplemented with 0-100 uM of iron. Reports showed increase in growth of Pseudomonas with increase in FeCl3 concentration revealing that presence of FeCl3 is vital for its growth [6]. Pot trials and measurement of biometric parameters of Glycine max L Two isolates were selected on basis of their high siderophore producing activity for pot study. The plant chosen was Glycine max L and cultures designated as S-6 and S-26 were used. Soybean seeds were soaked in 0.02% sodium hypochlorite for 2 min and washed five times with sterilized distilled water. Seeds were coated with 1% CMC as adhesive. Then seeds were treated with bacterial strain for 30 min. seeds were sown in each earthen pot filled with sterile sandy loam soil and watered regularly. For each treatment, three such pots were maintained. Uninoculated seeds were sown in pot served as control. After 30 days of plant growth, plant were carefully uprooted from sand. Intact root system was carefully uprooted to prevent breakage. The plant growth promoting parameters such as root length, shoot length, fresh weight, , dry weight, number of leaves, number of lateral root and chlorophyll content were recorded [10]. Detection of iron in soil as well as in plant by using AAS (Atomic absorption spectroscopy) Atomic absorption spectrophotometer with following accessories; HVG (Hydride vapor generator) GFA (Graphic furnace Atomizer) was used to determine the concentration of iron in soil and plants [16]. Results and Discussion Isolation and Screening Thirty isolates were isolated from rhizosphere soil of agricultural fields located in semi arid regions of India from Rajasthan and Gujarat and screened on iron depleted succinic acid medium. CAS assay based on the color change (colored halo) around the microbial colonies from blue to orange after chelation of the bound iron by siderophores produced by isolates [17]. 16 out of 30 isolates were positive for the siderophore production. The positive isolates were S-1, S-2, S-3, S-4, S-5, S-6, S-7, S-17, S-21, S-23, S-24, S-25, S-26, S-28, S-29, and S-30. The zone diameter was measure around positive isolates on CAS agar plates (Table 1). Quantitative determination of bacterial siderophore All Positive rhizospheric bacterial isolates produced moderate reaction with the hydroxamate assay [7] while S-6 and S-26 which showed higher siderophore production (36.5 ug/ml. 33 ug/ml respectively) as compare with other bacterial strain (Figure 1). However, any isolate did not show catecholate [8] and carboxylate [9] type of siderophore. Identification The two isolates showing maximum siderophore production- S-6 and S-26 were identified based on 16S rRNA assay.They were Rhizobium and Enterobacter respectively. The sequence was submitted to NCBI and compared with related gene sequences under the accession number KF984469 and KF984470 respectively. Selected sequences were aligned in Bio-Edit. Phylogeny was examined by neighbour-joining dendrogram using MEGA softwar. Optimization of the conditions for maximum siderophore production Optimization of various parameters and development of media are the most important criteria for the overproduction of siderophore. Various physical and chemical factors have been known to affect the production of siderophore such as incubation time, pH, inoculum size, different sugars, different organic acids, different amino acid, different nitrogen sources, different concentration of iron. Interactions of this parameter were reported to have a significant influence on the production of the siderophore. Hence several cultural parameters were studied to optimize the siderophore production from S-6 and S-26. Effect of different incubation time on siderophore production For the optimization of incubation time for maximum siderophore production sample was harvested at interval of every 24 h, 28 h, 48 h, and 52 h and centrifuged at 10,000 rpm for 10 mins. Supernatant used for the siderophore production. The results obtained were shown in the graph for S-6, S-26 isolate (Figure 2). From the graph it was concluded that maximum siderophore production was observed at the end of 24 h and declined thereafter. However, overall trend of siderophore production level during time course study are similar in both the isolates. On the other hand in pseudomonas fluorescens the siderophore synthesis started after 12 h of incubation, which increased up to 28 h and declined thereafter [15]. Moreover, in case of strain MR-AI and WR-W2 highest accumulation of siderophore level was observed after 94 h of growth but both the strain demonstrate a significant decline in siderophore production level after 120 h of growth [18]. Effect of different pH on siderophore production pH plays an important role in  the solubility of iron  and thereby  availability  to the growing  organism in the medium. For that production media was set at different initial pH 4 to10 pH in  order to check the effect of pH on siderophore production by culture S-6 and S-26. The result  was shown in graph (Figure 3).